FACULTY PROFILE
Dr. Dr. G. VIJAYA BHARATHI
Assistant Professor
+91 9440516153
bharathi@yogivemanauniversity.ac.in
       vijayabharathi_yvu@yahoo.co.in
       vijayabharathi_gali@yahoo.com
Qualification :
M.Com., M.B.A., Ph.D.
Teaching Experience :
• Worked as part time lecturer in SKR & SKR Degree College foe Women, Kadapa – 516001.
• Worked as Academic Consultant in Yogi Vemana University, Kadapa – 516003 from September 1999 to April 2007
• Working as Assistant Professor in Yogi Vemana University, Kadapa – 516003 from June 2007 to till date
Research Experience :
• Guided & awarded 3 M.Phil. Dissertations from S.V. University, Tirupati.
• One Major Research Project was sanctioned by UGC in 2013 on “Exuberance of Women in Economic Escalation through EEE – a case study in Rayalaseema Region, A.P. India”.
Area/s of research interests :
Banking & finance, Women entrepreneurship, Industrial development, Insurance, Human resource management, E-commerce and e-business, Rural development, Agriculture
Books published - 2
1. Performance of Co-operative Banks, Serial Publications, New Delhi, 2010.
2. Micro Finance and Women Empowerment, Discovery Publications, New Delhi, 2012.
Papers published - 32
In Journals
• National - 12
• International - 9
Seminars / Workshops Organised - 4
1. Two day National Seminar on “Micro Finance and Women Empowerment” in 2009 as a seminar director.
2. Two day National Seminar on “Entrepreneurship – A catalyst for Women Empowerment” in 2010 as a co-director.
3. One day Awareness Programme on “Adolescence Education - AIDS/HIV, Life Skills, Blood Donation” in 2011 as a coordinator
4. Five day National Workshop on “Personality Enrichment and Employability Skills” in 2012 as a convener.
5. Organised Village Adoption Programme in Gondipalli Village, Pendlimarri mandal, Kadapa in 2012
S. No Name of the Journal / Book Title of the Paper Month & Year National & International
1. Journal of Banking Finance Consumer in Banking Sector : Some issues September 2008 National
2. Journal of The Indian Consumer Cooperator Performance Evaluation of Cuddapah DCCB Oct-Dec 2008 National
3. Journal of The Insurance Times Micro Insurance in India – A Perspective December 2008 National
4. Journal of The Indian Banker Universal Banking – How The Concept is Taking Shape in India January 2009 National
5. ACRM Journal of Business & Management Research Perceptions of the rural masses about the performance of co-operatives – A study of Kadapa District March 2009 National
6. Journal of Banking Finance Corporate Governance Reforms – An Outlook March 2009 National
7. Journal of Southern Economist Environmental Accounting And Reporting In India: A Vision On Corporate Sector June 2009 National
8. SANKYA , International Journal of Management & Technology Overdues of Co-operative loans – An Analysis. June 2009 International
9. Journal of University News New Directions of Higher Education in the Context of Globalisation Sep-7 to 13 2009 National
10. Journal of Banking Finance Performance Budgeting In Govt. Organisations – An Overview. May 2010 National
11. M-Infiniti Journal of Management Microfin Products and Services – A Panoramic View November 2010 National
12. International Journal of Enterprise Computing and Business Systems, India ISSN (online) Promotion of Small Scale Industries July 2011 International
13. International Journal of Commerce and Research (Online) Entrepreneurship Development – A Case Study of a Village in YSR District November 2011 International
14. Global Research Review, Peer Refereed Bi-annual Research Journal of Finance & Management. Impact of Human Capital In the Indian Banking Sector : A SWOT Analysis 2012 National
15. IRJC (International Journal of Marketing, Financial Services & Management Research) Performance of Banks in Priority Sector Lending – A Comparative Study of YSR District with Andhra Pradesh 2013 International
16. African Journal of Hospitality, Tourism and Leisure Vol. 2(3) – ISSN: 2223-814 X A Study on Rural Women Entrepreneurship in Vempalli Mandal, Kadapa District, A. P. India 2013 International
17. International Journal of Management and Development Studies. Vol. No.2, Issue No : 1, ISSN (online), 2320-0685 “Save the Girl Child”- An Effective Strategy to Create Awareness About the Value of Girl Child in YSR District. 2013 January International
18. Vidyaniketan Journal of Management and Research. Vol. 1, Issue . 2 Impressions of Personality Psychodynamics on person – Job Fit and person – Organisation Fit 2013 December National
19. International Journal of Business Management & Research (IJBMR), Vol. 4, Issue. 1, ISSN (P): 2249-6920; ISSN (E) : 2249-8036, Impact factor : 4.9926 Personality Dynamics on Perseverance Attitude of Individuals in Job Influencing Variables Assessment 2014 February International
20. Asian J. Management 5(1), ISSN – 0976- 495X Influence of Personality Factor Contemplations on Individual Occupational Efficiency Optimisation : A Strategic and Contextual Assessment 2014 March International
21. International Journal of Management & Business Studies(IJMBS) Vol. 4 Issue 2, ISSN :2231-2463 Impact Factor: 0.8701 (2012) Self help groups – an Instrument for the Development of Women Entrepreneurship 2014 April - June International
Details of significant paper publications :
1. M-Infiniti Journal of Management Microfin Products and Services – A Panoramic View, - December 2010
2. Emerging Trends in Corporate Reporting Practices, Himalaya Publishing House Corporate Financial Reporting – an Emerging Scene in India. - 2010
3. Corporates: Management, Governance, Issues and Challenges. SCITECH Publications (India ) PVT. LTD Corporate Governance in Banks – An Overview. - April 2010
4. International Journal of Enterprise Computing and Business Systems, India ISSN (online) Promotion of Small Scale Industries. - July 2011
5. Journal of Banking Finance Performance Budgeting In Govt. Organisations. – An Overview. - May 2010
6. Journal of Banking Finance Corporate Governance Reforms. – An Outlook - March 2009

7. Journal of Southern Economist Environmental Accounting And Reporting In India: A Vision On Corporate Sector.

- June 2009

8. SANKYA , International Journal of Management & Technology Overdues of Co-operative loans. – An Analysis. -June 2009
9. Journal of University News New Directions of Higher Education in the Context of Globalisation. -Sep7 to 13, 2009 National
10. Journal of The Indian Banker Universal Banking – How The Concept is Taking Shape in India. -January 2009