FACULTY PROFILE
Dr. G. VIJAYA BHARATHI
Assistant professor
Department of Commerce
Y.V. University Kadapa -516003
+91 9440516153
vijayabharathi_yvu@yahoo.co.in
       vijayabharathi_gali@yahoo.com
Qualification :
M.Com., M.B.A., Ph.D.
Computer Efficiency :
Completed DCA in 1999 from Pace Computers, Kadapa
WORK EXPERIENCE - TEACHING:
Worked as part-time Lecturer in S.K.R. & S.K.R Degree College for Women, Kadapa for one Year
DESIGNATION NAME OF THE COLLEGE CLASSES TAUGHT FROM TO LENGTH OF EXPERIENCE
PART-TIME LECTURER S.K.R. & S.K.R DEGREE COLLEGE FOR WOMEN. UNDER GRADUATE
01-09-98 10-08-99 11 MONTHS
ACADEMIC CONSULTANT (LECTURER) S.V.U.P.G. CENTRE, KADAPA. POST GRADUATE
01-09-99 30-4-2007 7 YEARS 8 MONTHS
ASSISTANT PROFESSOR YOGI VEMANA UNIVERSITY, KADAPA POST GRADUATE 28-06-07 TILL TO DATE 12.2 YEARS
TOTAL SERVICE (AS PERMANENT AND TEMPORARY) 20.9 YEARS
ADMINISTRATIVE EXPERIENCE
1 .Served as Head i/c, Department of Commerce, Yogi Vemana University, Kadapa since July 2007 to August 2009
2 .Served as Coordinator, Department of Commerce, Yogi Vemana University, Kadapa since January 2012 to February 2013.
3. Served as Coordinator, Department of Commerce, Yogi Vemana University, Kadapa since February 2017 to February 2019.
4. Deputy Warden for ladies Hostel from August 2006 to September 2007 and again from September 2010 to September 2012
5. Served as Programme Officer for NSS Unit-I from 2013 to 2018.
6. Serving as Coordinator, E – Office, YVU Kadapa from January 2019
7.Serving as Coordinator, Finance Section, YVU Kadapa from April 2019
AREAS OF INTEREST :
• Banking and Finance
• Marketing
• Entrepreneurship
• Rural development
• Management
RESEARCH GRANTS - One Major Research Project Sanctioned :
One Major Research Project was sanctioned from UGC, New Delhi which worth Rs 7,52,100 on “Exuberance of Women in Economic Escalation through EEE – a case study in Rayalaseema Region, Andhra Pradesh, India” for the year 2013 and completed in 2015.
RESEARCH STUDENTS :
Ph.D. Students Awarded – 2
Ph.D. Students Working – 1
M.Phil., Students Awarded – 3
AWARDS AND ACHIEVEMENTS:
Received Senior Women Educator Award from National Foundation for Entrepreneurship Development on 8th March 2019
HONORARIUM RECEIVED :
• Honorarium received from Journal of Indian banker for the best paper presentation.
• Honorarium received from Indian consumer co-operator for the best paper submission
BOOKS PUBLISHED - 2 :
SI.No Name of the Books Publication Year National & International
1 Performance of Co-operative Banks ISBN : 978-81-8387-391-8 SERIALS PUBLICATIONS
2010 National
2 Micro Finance and Women Empowerment ISBN : 978-93-5056-105-8 DISCOVERY PUBLICATIONS
2012 National
3 Women Empowerment Leadership and Socio-Cultural Dimensions BONFRINZ PUBLICATIONS
2019 National
PUBLICATIONS IN JOURNALS - 27 :
SI.No Name of the Journal / Book Title of the Paper Month & Year National & International
1 Journal of Banking Finance ISSN – 0971-4498, Vol.XXI No.9 Consumer in Banking Sector : Some issues
1. Dr.G.Vijaya Bharathi
2. Prof. P. Mohan Reddy
Dr. P. Saritha
2008 September National
2 Journal of The Indian Consumer Cooperator Vol. 37, No.4 Performance Evaluation of Cuddapah DCCB
1.Dr.G.Vijaya Bharathi
2. Prof. P. Mohan Reddy
2008 Oct-Dec National
3 Journal of The Insurance Times ISSN-0971-4480, Vol. XXVIII, NO.12 Micro Insurance in India – A Perspective
1.Dr.G.Vijaya Bharathi
2. Prof. P. Mohan Reddy
3. Mr. P. Harinatha Reddy
2008 December National
4 Journal of The Indian Banker Volume IV, NO. 1 Universal Banking – How The Concept is Taking Shape in India.
1. Dr.G.Vijaya Bharathi
2. Mr. P. Harinatha Reddy
2009 January National
5 ACRM Journal of Business & Management Research ISSN : 0973-3523, Vol.4, No.1 Perceptions of the rural masses about the performance of co-operatives – A study of Kadapa District
1 . Dr.G.Vijaya Bharathi
2009 March National
6 Journal of Banking Finance ISSN : 0971-4498, Vol.XXII, No.3 Corporate Governance Reforms – An Outlook 1.Dr.G.Vijaya Bharathi
2. Prof. P. Mohan Reddy
3. Mr. P. Harinatha Reddy
2009 March National
7 Journal of Southern Economist ISSN:0038-4046, Vol.48, No.3 Environmental Accounting And Reporting In India: A Vision On Corporate Sector
1. Dr.G.Vijaya Bharathi
2. Dr. P. Saritha
3. Mr. P. Harinatha Reddy
2009 June National
8 SANKYA , International Journal of Management & Technology ISSN:0975-3915, Vol.1, Issue.1 Overdues of Co-operative loans – An Analysis.
1. Dr.G.Vijaya Bharathi
2. Mr. P. Harinatha Reddy
2009 June International
9 Journal of University News ISSN:0566-2257, Vol.47, No.36. New Directions of Higher Education in the Context of Globalisation
1.Dr.G.Vijaya Bharathi
2. Prof. P. Mohan Reddy
3. Mr. P. Harinatha Reddy
2009 National
10 Journal of Banking Finance ISSN:0971-4498, Vol.XXIII, No.5 Performance Budgeting In Govt. Organisations – An Overview.
1.Dr.G.Vijaya Bharathi
2. Mr. P. Harinatha Reddy
3. Dr. P. Saritha
2010 May National
11 M-Infiniti Journal of Management ISSN: 0973-7197, Vol.4, Issue.1 Microfin Products and Services – A Panoramic View
1. Mr. P. Harinatha Reddy
2. Dr.G.Vijaya Bharathi
3. Dr. P. Subbalakshumma
2010 November National
12 International Journal of Enterprise Computing and Business Systems, India ISSN (online) ISSN:22308849, Vol.1, Issue.2 Promotion of Small Scale Industries
1. Dr. G.Vijaya Bharathi
2. Dr. P. Subbalakshumma
3. Mr. P. Harinatha Reddy
2011 July International
13 International Journal of Commerce and Research (Online) ISSN:2231-4245, Vol.1, Issue.7 Entrepreneurship Development – A Case Study of a Village in YSR District
1. Dr.G.Vijaya Bharathi
2. Prof. C. Sivarami Reddy
3. Prof. P. Mohan Reddy
4. Mr. P. Harinatha Reddy
2011 November International
14 Global Research Review, Peer Refereed Bi-annual Research Journal of Finance & Management. ISSN:2250-2521, Vol.1, No.1 Impact of Human Capital In the Indian Banking Sector : A SWOT Analysis
1.Dr.G.Vijaya Bharathi
2. Mr. P. Harinatha Reddy
2012 National
15 IRJC (International Journal of Marketing, Financial Services & Management Research) ISSN:2277-6788, Vol.2, No.1 IPerformance of Banks in Priority Sector Lending – A Comparative Study of YSR District with Andhra Pradesh
1. Dr. A.S. Padma
2. Dr.G.Vijaya Bharathi
2013 International
16 African Journal of Hospitality, Tourism and Leisure Vol. 2(3) – ISSN: 2223-814 X A Study on Rural Women Entrepreneurship in Vempalli Mandal, Kadapa District, A. P. India
1. Dr.G.Vijaya Bharathi
2. Mr. P. Harinatha Reddy
2013 International
17 International Journal of Management and Development Studies. Vol. No.2, Issue No : 1, ISSN (online), 2320-0685 “Save the Girl Child”- An Effective Strategy to Create Awareness About the Value of Girl Child in YSR District.
1. Dr. A.S. Padma
2. Dr.G.Vijaya Bharathi
2013 January International
18 Vidyaniketan Journal of Management and Research. Vol. 1, Issue . 2 Impressions of Personality Psychodynamics on person – Job Fit and person – Organisation Fit
1. G.V. Chandra Mouli
2. Dr. Y. Subbarayudu
3..Dr.G.Vijaya Bharathi
2013 December National
19 International Journal of Business Management & Research (IJBMR), Vol. 4, Issue. 1, ISSN (P): 2249-6920; ISSN (E) : 2249-8036, Impact factor : 4.9926, Index Copernicus Value (2014) : 3.0 Personality Dynamics on Perseverance Attitude of Individuals in Job Influencing Variables Assessment
1. G.V. Chandra Mouli
2. Dr. Y. Subbarayudu
3..Dr.G.Vijaya Bharathi
2014 February International
20 Asian J. Management 5(1), ISSN – 0976- 495X Influence of Personality Factor Contemplations on Individual Occupational Efficiency Optimisation : A Strategic and Contextual Assessment
1. G.V. Chandra Mouli
2. Dr. Y. Subbarayudu
3..Dr.G.Vijaya Bharathi
2014 March International
21 International Journal of Management & Business Studies(IJMBS) Vol. 4 Issue 2, ISSN :2231-2463 Impact Factor: 0.8701, Index Copernicus Value (2014) : 5.09 Self help groups – an Instrument for the Development of Women Entrepreneurship
1.Dr.G.Vijaya Bharathi
2. S. Masthani
2014 April - June International
22 Research Journal of Management Sciences, ISCA, ISSN: 2319-1171, Vol.3(6), 14-18, June 2014. Status of Women entrepreneurs in Kadapa District, India.
1.Dr.G.Vijaya Bharathi
2. S. Masthani
2014 June International
23 International Journal of Business Intelligence and Innovations ISSN:2348 4705, Vol & Issue.2 Customer Satisfaction About Modern Banking Services- A Study on SBI in Kadapa Corporation
1.Dr.G.Vijaya Bharathi

2015 October International
24 International Journal of Entrepreneurship and Business Environment Perspectives ISSN No. A Synoptic View on the Welfare Schemes of Tribal Development
1.Dr.G.Vijaya Bharathi
2017 September International
25 International Journal of Entrepreneurship and Business Environment Perspectives-2017 ISSN No. A Reflection Towards Best Women Entrepreneurs Supported Through Self Help Groups Reference to Kadapa District.
1. S. Masthani
2. Dr.G.Vijaya Bharathi
2017 September International
26 Asia Pasific Journal of Research ISSN No. 2320-5504 Vol. LXXXVII Impact Factor : 6.58 Assessment of Entrepreneurial competencies – A Study with reference to Self Help Groups in Kadapa.
1. S. Masthani
2. Dr.G.Vijaya Bharathi
2018 April International
27 Asia Pasific Journal of Research ISSN No. 2320-5504 Vol. LXXXVIII Impact Factor : 6.58 A Synoptic View on Problems faced by Women Entrepreneurs
1. S. Masthani
2. Dr.G.Vijaya Bharathi
2018 May International
Publications in Multi-authored Books with ISBN - 18:
SI.No Name of the Journal / Book Title of the Paper Month & Year National & International
1 Emerging Trends in Corporate Reporting Practices, Himalaya Publishing House ISBN: 978-81-8488 -895-9 Corporate Financial Reporting – an Emerging Scene in India
. 1.Dr.G.Vijaya Bharathi
2. Dr. L. Rajani
3. Mr. P. Harinatha Reddy
Dr. P. Saritha
2010 National
2 Corporates: Management, Governance, Issues and Challenges. SCITECH Publications (India ) PVT. LTD ISBN:978-81-8371-346-7 Corporate Governance in Banks – An Overview.
1.Dr.G.Vijaya Bharathi
2. Mr. P. Harinatha Reddy
April 2010 National
3 Changing Business Practices in 21st Century, Himalaya Publishing House ISBN: 978-93-5051-334-7 Attitude of Customers Towards Corporate Retailing – A Study of Kadapa City, YSR District.
1.Dr.G.Vijaya Bharathi
2. Dr. Y. Subbarayudu
Mr. P. Harinatha Reddy
2011 National
4 Global Financial Crisis and its Impact on Different Sectors. Discovery Publications, New Delhi ISBN:978-93-5056-010-5 Global Recession – Impact on India financial Markets
1. Dr. L. Rajani
2. Prof. P. Mohan Reddy
3. Dr.G.Vijaya Bharathi
2012 National
5 Management Practices in Global Perspective, Paramount Publications, ISBN:978-81-921579-0-0 Risk Analysis of the Selected Mutual Fund Schemes – A Study
1.Dr.G.Vijaya Bharathi
2. Prof. P. Mohan Reddy
Mr. P. Harinatha Reddy
2012 National
6 Emerging Trends in Financial Services – Challenges & Opportunities, Discovery Publications, New Delhi ISBN:978-81-8387-533-2 Efficiency of Regional Rural Banks (RRBs) in India: A Typical Analysis.
1. Dr.G.Vijaya Bharathi
2. V. Reddy Lakshmi
2012 National
7 Micro Finance & Women Empowerment, Discovery Publications, New Delhi ISBN:978-93-5056-105-8 Micro Finance : A Boon for the Empowerment of Women in India.
1. Dr.G.Vijaya Bharathi
2. Mr. P. Harinatha Reddy
3. V. Lakshmi Thulasi
2012 National
8 Micro Finance & Women Empowerment, Discovery Publications, New Delhi ISBN:978-93-5056-105-8 Empowerment and Entrepreneurship – A Glance At Successful Women Entrepreneurs through SHGs in Kadapa District.
1. Dr. P. Saritha
2. Dr. G.Vijaya Bharathi
3. Mr. P. Harinatha Reddy
2012 National
9 Consumer awareness towards E- Banking, Discovery Publications, New Delhi ISBN :93-5056-242-1 Information Technology In Banking Sector – A Synoptic View
1. Dr. G. Vijaya Bharathi
2. Mr. P. Mohan Reddy
2013 National
10 Corporate Governance Issues & Challenges, Spectrum Publications, ISBN No: 978-93-889-41-6 Ethics in Corporate Governance – A Focus on Successful Business Firms
1. Dr.G.Vijaya Bharathi
2. Dr. L. Rajani
3. Dr. P. Subbalakshumma
2013 National
11 Innovative Management Practices for Sustainable Development ISBN:978-93-85 477256 Non-Performing Assets of Self Help Groups –Bank Linkage Programme in India
1. Dr. L. Rajani
2. Dr.G.Vijaya Bharathi
2015 National
12 E Commerce and E – Banking Jyothi Grandhamala publications, Hyderabad ISBN 978-93-83823-19-2. Customer Awareness Towards E-Banking Services in Tirupati
1. Dr. L. Rajani
2. Dr.G.Vijaya Bharathi
3.Mr. P. Harinatha Reddy
2015 National
13 Contemporary Issues in Venture Capital Financing in India, Niruta Publications, Bangalore. ISBN:978-93-84262-10-5 Development of MSMEs Through Public Private Partnership.
1. Dr.G.Vijaya Bharathi
2. S. Masthani
3. Mr. P. Harinatha Reddy
2015 National
14 Economic and Social Empowerment, Discovery Publishing House PVT LTD. ISBN 978-93-5056-806-4 Role Played by Educational Institutions in Training the Human Resources
1. Dr.G.Vijaya Bharathi
2. S. Masthani
3. Mr. P. Harinatha Reddy
2016 National
15 Economic and Social Empowerment, Discovery Publishing House PVT LTD. ISBN 978-93-5056-806-4 Piligrimage Tourism in Tirupati, Andhra Pradesh.
1. Dr.G.Vijaya Bharathi
2. S. Masthani
3. Mr. P. Harinatha Reddy
2016 National
16 Service Quality and Customer Relationship Management in 21st Century: Emerging Issues and Challenges, SELP Publications ISBN: 978-93-80509-84-6 A Study on Service Quality in Andhra Pragathi Grameena Bank, in Kadapa District.
1. V. Reddy Lakshmi
2. Prof. P. Mohan Reddy
3. Dr. G.Vijaya Bharathi
2016 National
17 Startup India – Standup India Bonfring Publishers ISBN: 978-93-86638-15-1 Academia – industry Relationship and Startups a Study with Special Reference to the Progress of Startups in India.
1. Dr. G.Vijaya Bharathi
2. S. Masthani
3. Prof.. P. Mohan Reddy
2017 National
18 Startup India – Standup India Bonfring Publishers ISBN: 978-93-86638-15-1 A Study on Opportunities for Agricultural Start-ups in India.
1. V. Reddy Lakshmi
2. Prof. P. Mohan Reddy
3. Dr. G.Vijaya Bharathi
2017 National
SEMINARS / SYMPOSIUMS / COLLOQUIUMS / WORKSHOPS ORGANISED - 8:
SI.No Name of The Seminar
Designation
College/ University Month & Year National / International
1 Seminar organized on “Micro Finance and Women Empowerment” as a Seminar Director Y.V.University, Kadapa – 3 UGC Funded 12th - 13th March 2009 Two day National
2 Organized industrial motivational campaign as coordinator along with MSME Development Institute, Hyderabad. Y.V.University, Kadapa – 3 Govt. Of India MSME funded 7th October, 2009 One day
3 Seminar organized on “Entrepreneurship – Catalyst For Women Empowerment” as a Seminar Co-director Y.V. University, Kadapa – 3 APSCHE funded 21st- 22nd September 2010 Two day National
4 Awareness Programme Organized on “Adolescence Education - AIDS/HIV, Life Skills, Blood Donation”, as a Programme Coordinator Y.V.University, Kadapa – 3 Self generated funded 8th March 2011 One day
5 5 day work shop on Personality enrichment and employability skills Y.V.University, Kadapa – 3 UGC Funded 4th-8th October 2012 5-day.
6 3 day work shop on Personality Development and Enhancement of Employability Skills Y.V.University, Kadapa – 3 UGC Funded 18th-20th March 2014 3-day.
7 Seminar on recent trends in service sector Y.V.University, Kadapa UGC Funded 20th March 2015 One day
8 Seminar organized on “GST – A Boon or Bane” as a Seminar Director Y.V.University, Kadapa – 3 RUSA Funds 6th & 7th December 2017 Two day National
SEMINARS/CONFERENCES/WORKSHOPS/SYMPOSIUMS ATTENDED :
72
REVIEWER FOR NATIONAL & INTERNATIONAL JOURNALS
Acting as reviewer for “Indian Journal of Commerce & Management Studies”, ISSN : 2229-5674
EXTRA CURRICULAR AND EXTENSION SERVICE ACTIVITIES :
1. Appointed as a member of High Power Inspection Committee for affiliated colleges by Y.V. University, Kadapa.
2. Appointed as an observer for the examinations of P.G. & U.G. Courses by Y.V. University, Kadapa.
3. Acted as an advisory member for District Planning Committee on social welfare measures.
4. Acted as a convener for BOS meeting in the year 2008 & 2012 to prepare the draft structure and revise the syllabi curriculum in the Department of Commerce, Y. V. University, Kadapa.
5. Appointed as expert for MBA viva voce by Dr. B.R. Ambedkar Open University, Hyderabad.
6. Appointed as a paper evaluator for post graduate courses by Osmania university, Dravidian university, Vikrama Simhapuri University, Thumkur University, S. V. University etc.
7. Appointed as regional centre observer for I-CET & EAMCET in various years.
8. Delivered guest lectures on various topics in commerce and management conducted by Chaitanya Bharathi Institute of Technology (CBIT) Proddutur, S.K.R. & S.K.R Govt. Degree College for Women, Kadapa, Nagabushanam Degree College, Badvel, Loyola Degree College, Pulivendula, SVDC, Kadapa.
9. Invited and participated in NSS camp as a guest speaker to aware the people about self employment sources, organized by SKR & SKR College for Women.
10. Acted as a resource person to various seminars and man meets organized by different universities and colleges.
11. Acted as a member in Anti Ragging Squad of Y.V.University, Kadapa.
12. Appointed as a member in college hand book committee for 2008 in Y.V. University, Kadapa.
13. MOU has taken as in charge Head with Dept. of Commerce S.K.R & S.K.R Govt Degree College for extension activities.
14. Organized an industrial visit to Zuari cements ltd in the year 2009 to explore the latent practical knowledge to the students.
15. Attended as a chief guest for commerce day celebrations in the years 2008, 2010 & 2014 in S.K.R Govt. Degree College for Women, Kadapa
16. Attended as a chief guest in open seminars conducted by Veeta Spoken English Institute to aware the students about the importance of communication skills in the present competitive environment.
17. Organized two industrial tours as a coordinator for commerce students in the year 2009, 2010 & 2012 to create practical knowledge about the industrial environment and about their employment and career opportunities in the competitive world.
18. Acted as a Women care taker for arrangements and celebrations of Kadapa Dwi Shatabdi Utsavalu.
19. Act as a committee coordinator, convener and member for conducting college day celebrations, seminars and special occasional programmes in Y.V. University college, Kadapa.
20. Conducted social service activity with the students of commerce on the eve of republic day celebration on 26th January, 2009 at Juvenile Home in Kadapa.
21. Organized a visit with students and faculty as a community extension activity to Padma Buddi Mandula Punaravasa Kendram, Kadapa to enlighten the students about community service and to help them morally, mentally and financially.
22. Visited a Village on eve of International Women’s Day celebrations on March 7th and 8th 2009 at Yarlapadu in Pendlimarry Mandal Kadapa, for conducting Blood Grouping and creating awareness about education and govt. policies for rural development.
23. Participated and donated blood in the Blood donation camp conducted on the occasion of Dr. Y.S. Rajasekhara Reddy’s 61st Jayanthi celebrations on 8th July 2010 at Y.V.University, Kadapa.